RENUE BY SCIENCE
CREATIVE DIRECTION, BRAND IDENTITY AND POSITIONING, WEBSITE REFRESH
I was brought in as a fractional creative director to help Renue by Science during a period of growth and evolution. The company had expanded consistently since its launch in 2017, with a few top-selling supplements leading the way. Renue had grown its portfolio based on the latest in longevity research, and now offered a wide range of blends and focused/targeted single-ingredient products, all designed to support longevity and sustained health from different points of entry. In short, an ambitious product portfolio had muddled the Renue by Science brand positioning and creative strategy.
Working with the founder, and key marketing, content, and creative team members, I helped to define a decidedly NAD+-centric brand positioning and connect each of the SKUs to how it benefits one of four specific biochemical pathways in the body (which we named Optimize, Boost, Protect, and Regenerate). We took this opportunity to visually refresh the brand, too, reducing clutter and refining hierarchy, establishing specific colorways for each pathway, introducing more animation to bring the chemistry to life, and making the overall shopping experience more intuitive. Initially, this was carried across key website pages to quickly align brand and product positioning, with the understanding that updates would be made to other site pages and on all other marketing channels.
Updated key website pages reflecting new creative direction aligned with founder-led “four pathways” product strategy:
