I'm a creative director who leads teams to build brands that matter—and deliver results.
Over the course of my career, I've led creative strategy and execution for brands in highly regulated industries—think health/wellness, bioscience, beauty/skincare, and consumer finance—specializing in transforming brand positioning, translating the complex into the aspirational, and building content engines on unique narratives that drive trial, engagement, and loyalty.
What I bring:
• Creative leadership that balances vision with execution
• Team-building and mentorship (I consider developing other creatives an honor and a privilege)
• Strategic storytelling rooted in consumer insights and data
• Cross-functional collaboration to align creative with business goals
• Deep understanding of where regulatory and compliance standards meet creative ambitions
I've led brand initiatives that have helped one CPG startup secure its 2nd round of funding ($12M), spearheaded DTC campaigns that have brought in $700K in a day, and scaled multiple creative teams to more than double output without increasing headcount.
I believe the best creative work happens when teams feel trusted, challenged, and clear on the mission.
I'm exploring creative leadership opportunities where I can build and lead teams, particularly in health, wellness, or purpose-driven brands.
Take a look at some of my former colleagues’ testimonials below, and check out my WORK and CLIENTS pages for more.
Want to work together? Have questions? Let’s connect:
Find me on LinkedIn
Book a discovery call
Shoot me an email